Ella Coffin.

Brandeis University

Coursework:Branding Strategy, Marketing Research, Marketing Management, Conversion Rate Optimization, Business Strategy, Finance, Project Management

Bryant University

AI Marketing Intern

• ▸Managed LinkedIn content strategy; generated leads, built relationships, increased impressions by 90% and CTR by 5%.
• ▸Optimized website SEO through HubSpot and Lovable and targeted messaging to improve customer engagement aligned with the B2B audience's needs.
• ▸Identified and applied to PR awards, competitions, and industry events to expand brand awareness and support long-term stakeholder relationships.

Teacher's Assistant — Digital Marketing

• ▸Primary point of contact for communications, providing guidance and support.
• ▸Led a course section on marketing techniques through a lecture and workshop.

Freelance Marketing

• ▸Advised small businesses on personalized social media strategies and paid advertising.
• ▸Increased engagement and conversions through videos and graphics (Canva and CapCut).

Marketing Coordinator Intern

• ▸Increased client engagement by 70% across social media platforms.
• ▸Optimized Google & Meta ad campaigns to improve CTR and conversions.
• ▸Produced influencer YouTube campaigns, increasing subscribers by 20% and views by 70%.
• ▸Executed email campaigns to support customer acquisition.
• ▸Gained experience working with a variety of brands, targeting larger audiences, writing ad copy, and storytelling.