MBA marketer translating consumer insight into campaigns that move metrics and build cultural relevance.
MBA marketer translating consumer insight into campaigns that move metrics and build cultural relevance.
Competed in a live, multi-team brand strategy simulation managing a car brand against the rest of the class. Controlled supply, pricing, and demand generation while running consumer research, competitor analysis, and quarterly strategy pivots to grow share and profitability.
Competed in a live, multi-team brand strategy simulation managing a car brand against the rest of the class. Controlled supply, pricing, and demand generation while running consumer research, competitor analysis, and quarterly strategy pivots to grow share and profitability.
Led a qualitative research project using focus groups and laddering interviews to surface what users actually value in music platforms. Translated insights into concrete recommendations for how streaming services should modernize and create new value.
Built a marketing and social strategy for an AI patent startup reaching B2B audiences. Created LinkedIn lead-gen content, identified PR and fundraising events, and developed the company website using Lovable.
Working with small businesses in the Portland area to grow engagement, awareness, and conversions through SEO and social strategy. Continuously monitor analytics to refine content and ads.
Ran multi-brand marketing — email campaigns, Google + Meta Ads, influencer marketing, and YouTube production. Lifted CTR, conversions, and subscribers for Natural Delight Dates and Spartan Mounts.
Coordinated with customers on tax documentation, organized and analyzed data in Excel, and rotated through departments to learn the business model end-to-end.
International, business-focused MBA covering innovation, strategy, and competition through case studies, group projects, and real-world consulting.
Consumer behavior, digital marketing, marketing analytics, business strategy, and economics. Led teams in case-study competitions.